Project Description
Our Challenge.
We have been collaborating with Focus Fitness UK (FFUK) since 2015 and tracking our measurable results that continue to increase every year.
It was time to revamp. The fitness world is one of the most competitive industries, and we were tasked with giving FFUK a branding ‘makeover’ to ensure they remained one of the leading fitness training course providers in the UK. Focus Fitness UK approached us with a clear brief. The mission was to update their marketing and branding to gain even more traction and increase brand awareness.
The solution.
How we helped Focus Fitness becomes one of the leading fitness training course providers in the UK.
Because we have partnered with Focus Fitness for the past five years, we fully understand their core vision and brand ethics. It was time to redo their look to keep up with the ever-changing fitness world. We created a brand new website for FFUK, fully SEO optimised to ensure they get the exposure they deserve. With new logos, photos, and artwork, FFUK was ready to debut its new updated look!
The final result.
We helped Focus Fitness UK achieve national newspaper coverage after our new branding methods when they won the Ofsted “Good” Status in 2019. Business is booming at FFUK, and we’re still on top of their social media and marketing to keep it that way!
What We Did.
- Re-vamped the logo
- Created a new corporate identity
- Organised photoshoots and video testimonials
- Developed a brand new website and a set of landing pages to convert and over-achieve measurable ROI
- Email signature and implementation for all staff members
- Integrated their Feefo review system to rank better on SEO
Social media management
Corporate + educational brochure and material design and print
Interior and exterior signage for awareness and direction
Office wall art and sign plaques for all sites
Garment design and print
Assisted with event execution
128%
Increased web traffic after website revamp & strategic marketing campaigns.
yrs +
Focus Fitness UK has seen year-on-year growth since 2013.
Feedback.
“Focus Fitness have worked with Icy Mango for a number of years. We have built a great working relationship with their team and they have also built a great working relationship with our team. Their turnaround is great and the artwork is of great standards. They have revamped our look to suit our industry. I would highly recommend Icy Mango for their professionalism and their service.”
Dana Gunputh – Assistant Director
