Project Description
The challange we faced.
Our mission was to create an entire brand image from scratch for Avocado Garden, an up and coming restaurant based in Greenwich, London.
The niche restaurant, Avocado Garden, approached us with a blank canvas. They required everything from concept to delivery. We needed to convey the restaurant’s core messages, win over the landlord, and create an online presence, branding, and print for the brand new restaurant.
Our goal was to help get this new business off the ground. We quickly understood the owner’s ambitious visions and goals during our conversations. It was our time to help turn Avocado Garden into the newest hotspot in Greenwich.
The solution.
How we made Avocado Garden a household name.
When Avocado Garden approached us, they were still in the building tendering process. We crafted a unique presentation for the landlord to streamline the process that clearly demonstrated how Avocado Garden’s bid was the best value for their money – resulting in a win.
We created a clean-cut set of brand guidelines and a marketing strategy for Avocado Garden to have a foothold in the extremely competitive restaurant industry. This included everything from the restaurant’s exterior signage, the staff’s uniforms, to managing social media accounts that accurately displayed the restaurant’s concept to the local community.
The final result.
Icy Mango branded an unknown restaurant from scratch that announced its arrival in style. Our strong marketing campaigns put Avocado Garden among the top players in the area. Avocado Garden’s website is seeing regular traffic, and customers are embracing the logos and design concepts.
What we did.
Business cards
Corporate letterhead
Staff garment design and production
Package design and print
Website
Email Signatures
Social media platform management
Marketing strategy
Design + installation interior and exterior signage
250+
Avocado Garden saw more than 250 visitors on it’s opening weekend.
100+
Icy Mango created 100+ bespoke artworks and designs as of launch.
Feedback.
“The Icy Mango team are just amazing… they have helped us get all the visuals in place for our restaurant and provided us with the key to the world of social media as our platforms for making sure the community is aware of our new concept for the restaurant. you have a great creative team and love working with you guys x”
Jay Mistry – Owner.
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