Project Description
Our challenge.
Amazon approached Icy Mango for an initial department (AMAZON ROC – Relay Operation Centre) logo revision. The goal was to revamp their logo to create a more approachable and relatable logo that customers and staff would better engage with.
The solution.
How did we turn the original ROC logo from drab to fab?
Our logo designers carefully listened to the visions and aspirations for the new look. It was important that the new logo still clearly represented ROC and adhered to their brand guidelines. Our team created different logo options using various font types and curvatures while still respecting their brand guidelines. We eventually landed on a final decision that spoke to the Amazon team.
What we did.
Logo Design and Brand Guidelines
Standoff Letters
- Office Name Plates
- Printed Window Film
Office Design and Signage
Vinyl Graphics
- Welcoming Signs
- Feature Walls
The Final Result.
After a successful logo redesign, we were invited to visit the Amazon ROC offices in Hemel Hempstead to share our ideas on revamping their office workspace. We were on a mission to create something unique and diverse while still holding true to their already powerful branding.
After various brainstorming sessions, the design production process began once they were completely satisfied. The result? A brand new office working space designed to increase better workflow and output.
Our collaboration with Amazon ROC continues as the second site based in Leicester was rolled out in December 2019 with more sites to follow.
Feedback.
“Having worked with the team previously & knew that they were perfect for the job as they ticked all the boxes. Young, vibrant, professional, talented team with excellent customer service. Impressed with the end product. Our office feels fresh! Thank you :-)”
Kelly-Ann Barbot – Department Manager.
Other Projects
Green Machine
When Green Machine first requested our services, they were extremely dissatisfied with their existing results. Our team crafted a bespoke marketing plan with a clear objective: to get the results they desired.
